The Principal Price Setters Index ETF seeks to provide investment results that closely correspond, before expenses, to the performance of the NASDAQ U.S. Price Setters Index. The ETF employs a passive investment approach designed to track the performance of the Index. The NASDAQ U.S. Price Setters Index is a NASDAQ-licensed index based on The Principal Financial Group®s intellectual property (IP). The Principal® retains ownership of the index IP under the licensing agreement. The index provides exposure to equity securities of mid- and large-capitalization U.S. issuers. The index focuses on U.S. companies with sustainable pricing power, consistent sales growth, high/stable margins, quality earnings, low leverage, and high levels of profitability.